Nufarm appoints new Regional General Manager Europe, Middle East & Africa


The crop protection and speciality seeds company Nufarm is appointing Hildo Brilleman as Regional General Manager EuMEA from January 1st, 2020.

Mr Brilleman joined Nufarm on 1 October 2019 as Chief Commercial Officer taking over the commercial responsibility for the EuMEA business. In his new role, he succeeds Hugo Schweers, who will take on a new role within Nufarm, focusing on exploring the company’s opportunities in Eastern European and African markets.

Hildo Brilleman brings with him more than 25 years of experience in different leadership and marketing roles in the food and agricultural industry. He worked for Arysta Lifescience in recent years and, following the integration with UPL, was responsible for the European business as Regional Head of Europe.