First Russian Company to Exhibit at Munich’s Expo Real
Ulmart, Russia’s leading e-commerce company, plans to take its story on the road again.
Having exhibited its unique suburban fulfillment centers at MIPIM this past spring and then at The St. Petersburg International Forum, next on the list of the real-estate road-shows is Munich’s Expo Real.
As one of the leading exhibitions for real estate and investment, Ulmart’s decision to display its latest generation of suburban fulfillment centers continues the strategy as set forth by the company’s chairman Dmitry Kostygin to promote what he calls “second generation e-commerce” and, secondly, to pique the interest of potential investors.
“The story is a unique one and sometimes we feel that potential investors who are so used to Amazon’s last-mile obsessed approach to e-commerce have difficulty fully comprehending both the simplicity of the Ulmart approach and the potential for profitability,” Brian Kean, Head of Communications and IR at Ulmart added.
As the company prepares for a likely IPO in 2016, Mr. Kostygin and other top managers have been busy traveling the world telling the unique story of Ulmart.
The company’s unique model, which emphasizes pre-last mile customer pick-up, pushed Ulmart over the $1 billion threshold after a mere 5 years of operations. No e-retailer has had such success so quickly and with a model that was fully profitable until the company made aggressive infrastructure investments in 2012.
Besides having the first stand ever from a Russian, privately-held company, Ulmart also plans to sponsor business discussion panels, a working breakfast, an “idea incubator”, and each day at 15:00 an oak barrel of fresh, Augustiner beer will be tapped to the famous words of Munich – O ZAPFT IS! All guests can enjoy beers and snacks.
Ulmart’s stand can be found at B1.430. At all events the company chairman, Dmitry Kostygin, along with professionals from banking industries, real estate investors, journalists, Greenpeace, IKEA and other companies will be taking part in free and lively discussions.
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