PayU

PayU’s Strategy in High-Growth Countries Pays Off

PayU is a leading payment services provider with presence in 16 high growth markets across the world. Globally, more than 160,000 merchants use the company’s platform to process their payments and over 10 million buyers have registered to its online and mobile services which allow no less than 250 payment methods across the globe.

In 2015, the company registered a double digit growth (ranging from 40% to 80%) in each of its markets with Colombia, India, Russia and Turkey showing the highest growth. According to Larry Illg, CEO of PayU Group, both external and internal factors contributed to propel the company’s outstanding results in these key regions as well as in the rest of the world:

“We are seeing that growth markets from around the world come online in a major way thanks to continuous advancements in technology”, highlights Illg. “The apparition of middle-classes and the increasingly important role of mobile devices in emerging regions both contribute to the current shift in worldwide commerce and lay the ideal conditions for the implementation of our tailored solutions.”

Global Player, Local Expert

By being physically present in each of the country it operates in, PayU is able to better understand the needs of consumers and adapt its services in order to deliver more accurate and up-to-date solutions. This ‘Global Player, Local Expert’ strategy undoubtedly pays off within fast-growing markets where constant innovation and adaptability are needed to meet consumer’s ever-evolving needs and habits.

“The current state of global economy certainly impacts growth markets but it has minimal influence on long term business-builders like PayU”, explains Illg. ”Our strategy and ambition for 2016 is to sustain our growth by improving the e-commerce education of all parties, enhancing the online shopping experience for both merchants and consumers and, last but certainly no least, battling against fraud with innovative technology’’.

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