Geimex

Strategic Partnership Between Geimex And Crai To Develop The Leader Price Banner In Italy

Geimex and the Italian food retailer CRAI have signed a memorandum of understanding to develop together the Leader Price banner in Italy.

The agreement, which initial discussions took place in 2015, aims at creating a joint company between CRAI and Geimex, which will expand the Leader Price banner in Italy through a franchise provided by Geimex.

Through this partnership, Leader Price pursues its international development strategy in growing markets for the discount segment, while relying on the know-how of an independent local player.

First stores openings are expected in H1 2017.

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