Invesco confirms intention to move to one global brand

Invesco confirmed that it is moving to a unified global brand – Invesco – everywhere it does business.

Marty Flanagan, president and CEO, said: “Invesco is a well-recognized brand in many of the markets in which we operate. Moving to a unified brand globally strengthens our ability to market our comprehensive range of capabilities more effectively and contributes to a consistent client experience across multiple markets.”

The move to one unified brand does not represent any change to investment philosophies or processes but does mean that subsidiary brands will be retired, over time, following a thoughtful transition. The brands affected are PowerShares, Perpetual and Trimark.

Marty Flanagan continued: “Although we are moving to a unified brand, we will preserve the time tested and distinctive investment perspectives, processes and approaches of our many investment teams across the globe. In the case of PowerShares, we will build on its reputation as an innovative pioneer in factor and smart beta. In the case of Perpetual, we will focus on preserving its reputation for a distinctive investment management philosophy and approach which has helped clients achieve their investment objectives for many years.”

Nothing changes today – each subsidiary brand will transition at a pace that makes sense for each business – but the goal is to complete most of this work in 2018.

Andrew Schlossberg, Senior Managing Director and Head of EMEA for Invesco, commented: “Although we are moving away from the Perpetual name, we are very focused on preserving the strong heritage associated with the brand. Today’s confirmation does not signal any change to the Henley investment philosophy, process or team autonomy. The investment team in Henley will continue to manage money on behalf of clients and make decisions in the same way it has been doing for years.”

Dan Draper, Global Head of ETFs for Invesco, said: “With its acquisition of Source and its planned acquisition of Guggenheim Investments’ ETF business, Invesco has demonstrated serious commitment to expanding our highly diversified suite of ETFs. As we focus to providing meaningful solutions to help clients achieve their investment objectives, we will transition to the Invesco brand, which encompasses our full range of active, passive and alternative capabilities. What we won’t move away from is our legacy as one of the pioneers in factors and smart beta, where we have demonstrated leadership and remain committed to further strengthening our position by providing innovative capabilities that meet client needs.”

Rob Mikalachki, Chief Investment Officer of Trimark: “When our clients choose to invest with us, they’re choosing us because they believe in our investment discipline. We’re proud of the Trimark history, and we’ll honour that history by adhering to our time-tested approach to investing under the Invesco name.